The power of storytelling in your business

Posted on 1 August, 2018 by Lyndsey Segal in Business Coaching

Storytelling in business is becoming increasingly popular because it is a great way to help convey authenticity, relatability, credibility and trust. These are all invaluable qualities when building and maintaining your brand.

Everyone has a story that has led them to where their business is today.

Using your personal story is a great way to attract and retain clients and customers because it helps them connect emotionally with your business.

Your story may resonate with someone also experiencing a similar struggle, issue or need. Through storytelling, you can communicate how your experiences can be beneficial to them.

Knowing how to tell your business story is a crucial part of your business. Your story reflects your uniqueness and the human aspect of your brand, so be authentic. A genuine narrative is more likely to connect with people. Be honest and recognise that things are not always easy by sharing your own challenges and failures. This helps to create an emotional connection and can highlight admiral characteristics, such as innovation and resilience. The language and tone you use should match your audience – consider whether it needs to be formal or informal.

Social media has many benefits but you always have to fit into their template. Having your own website means that you control your message. You control how you tell your story. This allows you to really get across who you are and how you go about your business. One of the best stories is Saddleback Leather The story matches the wonderful language on their website. This is a brand that makes you want to pack your bag right away!

You can use storytelling to promote and grow your business through:

  • Your About me page on your website
  • What I’m doing now section on your website
  • Networking
  • Pitches
  • Blogs
  • Social media
  • Communication with (potential) clients and customers

Telling the story of your brand is an ongoing process. As your business grows and evolves, so will your story.

To read my story: