How to create and deliver a memorable elevator pitch
What is an elevator pitch?
An elevator pitch is a brief, interesting explanation of what you or your organisation does and the value it gives.
It can also be used to sell a new idea or create interest in a project or product.
A good elevator pitch should last no longer than a short elevator ride of 20 to 30 seconds (hence the name!)
It is often the first impression you make on your potential clients and customers, so it is important to make your elevator pitch – pitch perfect!
What makes a good elevator pitch?
- Know what problem your product or service solves.
- Provide a solution – how can you help make things better, easier or more cost effective?
- A strong hook – to grab people’s attention and make them want to find out more.
- Easy to understand language.
- Use and maintain good eye contact to keep people engaged and show your confidence.
- Open and confident body language. Remember to smile!
- Keep it brief – you want to be remembered! Make sure it is easy to deliver and engaging to hear.
How to structure your pitch
Your elevator pitch should include:
- WHO do you (want to) work with?
- WHAT do you do?
- HOW do you do it?
- WHY do you do what you do?
When you’ve completed each section of your pitch, put it all together. It should be no longer than 20-30 seconds.
Practice makes perfect!
The more you practice, the more natural your pitch will become.
Remember how you say it is just as important as what you say. Take a deep breath, smile, deliver it with confidence and enthusiasm.
Watch yourself in a mirror or better still video yourself. Write down the changes you want to make. Refine, review and polish until it flows, is natural and gets your message over in as few words as possible.
With clarity comes confidence and with confidence comes clarity. Your elevator pitch will evolve as your business evolves, so keep your elevator pitch relevant and updated to reflect your current business offering.
Example: My pitch!
Running and growing a business can be overwhelming! I help people and businesses gain clarity to become more productive and thrive.
I offer 1:1 and group coaching, monthly networking and coaching events and training workshops to help small businesses in Brighton and Hove focus on their business development and direction.
How I can help you
I can help you create and deliver an elevator pitch to confidently communicate and promote your business.
Training Workshop – Communicate Your Business with Confidence
Voice Coach Jude Bolton and myself are teaming up to help you gain greater clarity and confidence for pitching, presenting and communicating for business.
Thursday, 11thJuly, 10am-12.30pm at Barclays Eagle Lab, Brighton
Networking & Coaching Event – Elevate Your Elevator Pitch
Come and learn how to create and deliver an impressive elevator pitch and network with other local business owners.
Thursday, 25thJuly, 10am-12pm at The Projects, Brighton