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How to set business goals during times of uncertainty

Posted on 3 June, 2020 by Lyndsey Segal in Business Coaching, Team Coaching, Training

When we set our 2020 business goals, none of us could have predicted the Coronavirus pandemic and the impact it would have on us and our businesses. It has forced us to adapt, adjust, pivot, redefine and change the way we run our businesses.

As we approach the half-way mark of 2020, it is a good time to reflect on and re-evaluate our 2020 business goals and if necessary, adjust or set new business goals for the remainder of the year.

Despite living in times of uncertainty, it is still possible (and important) to set goals that are achievable and that can help us to regain control!

A flexible approach to goal setting 

Our priorities and focus may have changed, causing us to pivot or redefine our goals. Asking ourselves “what do I need to do now, instead?” will help us to identify and navigate our next steps. Perhaps our goals have changed or or we may need different support and resources to help achieve them.

Set goals by size

Many people find it hard to set the traditional long-term, medium-term and short-term goals when circumstances are changing so frequently.

A useful strategy is to separate our goals according to their size. Identifying little, medium, and big-sized goals can really help. 

It is important for little goals to bring us a sense of accomplishment and achievement. Pick tasks that have an end result that you can measure and define as successful.

If you’re feeling stuck or overwhelmed, you can set micro-goals to help you make incremental changes, one step at a time. Select the most important tasks. Starting with only one or two items will help you focus and feel less overwhelmed.

Build these tasks into your schedule, timetable or planner. People are most productive when they stick to a schedule and hold themselves accountable.

Break down long-term goals into short-term goals

When goals seem too large to tackle, breaking them down into smaller goals and actions helps them be more achievable. Identifying a time scale (by specific date, week or month) helps to keep focus and increases the chance of the goals being achieved. Once an initial action is put into motion, it is easier to see the next steps and progress. 

Creating time to ‘check-in’ with our 2020 business goals – to reflect, re-evaluate and reset – will help us navigate our way through times of uncertainty and plan for the next steps of our businesses.

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