How to use your business story to grow your business

Posted on 10 March, 2020 by Lyndsey Segal in Business Coaching

Humans love stories. They capture our curiosity, draw us in and help us connect emotionally. So, it’s easy to see why storytelling is so important in peoples’ lives. Storytelling is particularly important in business and in helping to promote and grow a business. Every business owner has a story that has led them to where they are in their business today. Knowing why, how and where to tell your business story is a crucial part of your branding, communication and marketing.

Your business story is part of your personal brand which helps you to connect with your audience and for them to connect with you. It invites them into your story.  It allows you to explain what you do, why you do it and communicate your values, experiences and inspiration.

People will buy what you do but they will also buy into you and why you do it.

Clients have often told me they have chosen to work with me because I used to be a Teacher or because I’m a Mum or because I’ve had a career change and started my own business. My business story has resonated with them and made them choose to work with me instead of my competitors.

You can incorporate your business story into your:

  • website
  • social media
  • blog
  • pitching
  • networking

The ‘my story’ or ‘about me’ page on your website is the second most visited page on a website. Telling your business story allows your potential clients and customers to learn more about your business, product or services and their benefits but mostly it helps them learn more about you

You can read my story here

How I can help you

1:1 coaching

I help individuals and businesses gain clarity and confidence to start, develop and grow a business which thrives. A big part of that is helping businesses gain clarity and confidence to communicate their business offering. When you clarify your message, your pitching, networking, website, marketing and social media work more successfully for you and your business will grow. Get in touch to arrange your free consultation and find out how I can help you and your business to thrive.

‘The YOU Behind Your Brand’ networking & business coaching event 

Learn how to use storytelling to engage with your target audience, boost your visibility and grow your business.

Mi Elfverson– Video Producer and founder of The Vlog Academy will also be giving a short talk on The power of video as a marketing tool.

You can share the story behind your business brand and network with other local business owners.

Thursday, 26th March 10am-12pm at Six in Hove.

Book your ticket here