business goals

How to use goal setting to develop your business

Posted on 2 January, 2020 by Lyndsey Segal in Business Coaching

January is a great time of year to set goals. They help us gain clarity and focus on the direction of our business and carve out a route to achieving them.

Knowing how or where to start setting business goals can sometimes feel overwhelming, so knowing how to choose appropriate goals, categorise goals, structure and evaluate goals can really help.    

Choosing appropriate goals

Our goals need to be important and motivating to us. They need to be challenging enough to excite us but also be realistic and achievable.

Goals should be SMART: Specific, Measurable, Attainable, Realistic and Timely.

Prioritising goals with the highest sense of urgency can help us focus on the most important goals.

Categorising goals under different headings relevant to our business can also be helpful. 

Examples of different types of goals:

  • Customer/client goals
  • Product goals
  • Branding goals
  • Marketing goals
  • Digital goals
  • Financial goals

Structuring goals

Identifying the steps needed to achieve our goals by a specific date or month is motivating and helps to provide a supportive structure to goal setting.

Evaluating goals 

Creating markers or milestones is a great way to monitor progress along the way. 

Check that the goals are still relevant as circumstances may change throughout the year. 

Writing goals down and sharing them increase our chances of achieving them! Checking on our goals throughout the year helps to keep us on track and move our businesses forward. Good luck!

How I can help you

1:1 coaching

I can help you set appropriate goals for your business and draw up an action plan to help you achieve them. Please get in touch to arrange your free consultation.


Goal setting for your business in 2020 – networking & business coaching

Learn how to create motivating and achievable business goals to move your business forward in 2020.

Thursday, 16th January, 10am-12pm at Six in Hove.

Book your ticket here

Energise your business in 2020

Learn a fresh and dynamic way to promote and grow your business in 2020. 

Tuesday, 21st January, 10am-1pm at Barclays Eagle Labs, Brighton.

Book your ticket here