5 benefits of blogging for your small business
As the pandemic forces many business owners to move their businesses online, blogging is becoming an increasingly important way of marketing our businesses, expanding our online visibility and keeping in touch with our clients and customers during these challenging times.
If you’re uncertain whether blogging is for you or how it may benefit your business, here are 5 benefits of blogging for your small business:
1) Drives traffic to your website
Every time we write a blog post, it’s one more indexed page on our website. This helps Google and other search engines know that our website is active, making it easier to drive traffic to it.
2) Boosts SEO
Search engines love fresh, relevant content. Inserting the keywords that people will be searching for into our blog helps boost ranking, drives consumers towards our website and therefore our products or services.
3) Develops and strengthens relationships
Blogging enables us to connect with our existing and potential customers in a more informal and conversational way. Sharing high quality content enables us to build trust and credibility with our audience and develop and strengthen these very important relationships.
4) Establishes authority
Regularly and consistently writing helpful, valuable and informative content will help to make us the “go-to” person in our industries. This can lead to referrals, recommendations, collaborations, profile raising and sales.
5) Converts traffic into leads
Each blog post is a new opportunity to generate new leads. Using strong calls to action (e.g. book a consultation, sign up to my newsletter, book your ticket) helps our audience find out more information about our products and services and leads to sales.
Blogging provides a wonderful opportunity to help, inform and inspire our target audience. It helps to develop and strengthen our relationships with our clients and customers, boost SEO, drive traffic to our website and generate sales. Sounds to me like every reason to flog your blog!
How I can help you
Event: Blogging to boost your business
Learn how to start blogging or blog more effectively for your business – to showcase your expertise, increase your visibility and bring more traffic to your website.
Thursday, 21st May, 10am-12pm online via zoom
If you are unable to make the event but want to learn how to blog more effectively for your business, contact me to purchase your £17 blogging resource pack (and optional recording of the event).
*Special offer* ‘Clarity to communicate your business’ coaching session(s)
Is communicating what you do complicated? It doesn’t need to be!
I will help you to clearly and simply communicate your business offering to your target audience – to help your website, elevator pitch, marketing and networking be heard above the noise.
Find out how I can help you find clarity to communicate your business.
1:1 small business coaching
I offer support across a range of business topics to help you navigate your way through the next steps of your business.
A Power Hour, 2-hour intensive, 3, 6 or 12 business coaching sessions are available.
Find out how my small business coaching can help your business